Assumptions are powerful, often subconscious beliefs that guide your decisions and actions. What happens when these assumptions turn out to be false?
The consequences can be far-reaching and even derail progress toward your goals. therefore, learning the art of questioning beliefs and challenging assumptions is crucial.
The example of butter illustrates this point well. Many people (me included) assume that butter needs to be refrigerated to avoid spoilage. However, the Wall Street Journal notes that butter can last up to a month at room temperature without going bad.
This realization can save you from destroying your toast every morning, and it highlights how our assumptions can limit us.
Challenging assumptions can save your business
In business, unquestioned assumptions can be particularly dangerous.
Consider the case of Sears, which assumed that its big stores and mail-order catalogs would continue succeeding, only to be outcompeted by Amazon. Or, Blockbuster’s assumption that people would always rent videos from brick-and-mortar stores until Netflix disrupted the industry. And Elizabeth Holmes’ assumption that she could fake it until Theranos made it.
These examples demonstrate the need to question our assumptions regularly. A great way to uncover implicit assumptions is to ask, “What must be true” for this plan to work?
This question can help you identify hidden beliefs limiting your options and opportunities.
If you’re ready to re-examine your implicit assumptions, simplify your life, and move your business to new heights, you need the right support.
A coach or mentor can provide an objective perspective and help you identify and challenge your assumptions.
Taking this step can be a game-changer, leading to better decision-making, greater creativity, and improved outcomes. So, why not book a call with me and explore the possibilities.