3 Action Steps to Hold on to the Elusive TikTok Generation

In a world with a shrinking workforce, we need to find ways to attract and keep our Generation Z workers. 

How are you bringing out the best in the TikTok generation?


“My Gen Z employees won’t stick around. They want to be the next TikTok sensation.” a business leader said to me. Another leader said, “It’s hard to teach my Gen Z employees, they think they know everything with their technology so readily available.” It’s apparent that business leaders are feeling yet another generational divide.

Do you find it difficult to engage with your Gen Z workers? How are you bringing out the best in the TikTok generation?

This is what we know about the next generation of workers: they want to make a big splash in this world, they move fast and expect the world to move faster, they are used to instant gratification, and their dopamine button gets bored if it doesn’t get a hit quickly enough. They care about DEI and social issues, and they know that even one person can make a huge difference. There are over a billion TikTok users and a whole generation aspiring to become influencers.

Business leaders need to prepare for this next generation entering our workforce. As always, we need to adjust and grow with the ever-changing society. With labor shortages and workplace longevity decreasing, we need to act now.

Action Steps to hold onto the Tik Tok generation:

  • Give them ways to influence: Allowing your employees to have a voice at the table will create a sense of belonging, a greater purpose, boost buy-in, and it will lengthen their tenure. When your employees feel like they can impact their workplace, they’re more likely to stick around and their need for influence will be satiated.
  • Flexibility is key: Find ways to integrate a hybrid work environment. Readdress your dress code–even banks are moving into a more casual attire to attract younger patrons. Offer flexible seating and create exciting physical spaces to invigorate the mind.
  • Make the work exciting and fresh: Allow for inter-office lateral moves, find ways to promote and show your appreciation for jobs that are well done, provide fun and effective training opportunities, host office get-togethers, provide mentors that are well-matched with their mentees, and encourage cross-generational teamwork to create more appreciation and understanding among your employees.

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