Sheryl Sandberg

Sheryl Sandberg shows the value of cognitive diversity; stepping down from META

Sheryl Sandberg shows that diversity is more than skin deep.

Facebook’s visionary founder, Mark Zuckerberg, struggled to make the social media platform profitable. He had the big ideas right but was having trouble making the company successful. He needed someone whose superpowers included creating systems so the company could do routine things routinely and to a high standard.

He hired Sandberg, and the rest is history.

Zuckerberg, a Pioneer in SLA’s PROM ArchetypesTM, had the vision but could not make the trains run on time. He needed an Operator — someone who had a natural affinity for building processes and holding people accountable for doing the right things the right ways. Sandberg was the perfect fit.

sheryl sandberg

Had Zuckerberg based his COO decision on identity groups, Facebook would probably have gone the way of MySpace. Hiring a Pioneer of a different race or gender would have boosted the leadership team’s biological diversity but not its ability to be successful.

Lincoln’s cabinet and Google’s leadership team, once founders Larry Page and Sergei Brin hired Eric Schmidt and Jon Rosenberg, are also case studies in cognitive diversity.

Physical diversity improves your legitimacy; cognitive diversity improves your performance. You need both to succeed.

Sandberg’s advice to Harvard graduates, “If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on,” misses the central point of her own contribution to META’s success. She was the right person for the right role, which made all the difference. Sometimes we need help seeing the real reasons for our successes.

Here are three great ways to boost your team’s performance.

1. Set up people for success by putting them in roles where they use their superpowers daily. The PROM ArchetypesTM self-assessment is a great starting point.

2. Make doing the right things simple. Standards and processes that are clear and intuitive will be light years more successful than cumbersome and confusing requirements.

3. Meet people where they are and move forward from there. You make more progress when you go to someone else’s bus stop and see things from their perspective than you do by demanding that they adopt your point of view.

If inspiring people to contribute their best to your team’s success is important to you, then you will love my 8-week program, Becoming a WHY? Leader TM. It’s ideal for leadership teams because the program helps you communicate better, create shared understanding, and develop common operating principles. These results build trust and lasting success. To see if the program is a good fit, reply to this email or go to to set up a call.

Here are some ways I help you thrive.

The Trusted Adviser Program is my most intensive 1-on-1 program. Within 90 days, you’ll gain sustainable habits that create breakthrough success. You get personalized coaching and support, strict accountability, and commonsense action steps that get results so that you reach your goals more quickly and consistently. Soar to new heights here.

The Founders Forum is a mastermind group for consultants, solo practitioners, and owners of boutique firms who want to shorten their path to a meaningful, joyful, and profitable business. You’ll accelerate the quality and speed of your thought leadership, develop a business development process that you are proud to execute (and avoids the awkward pushiness), and brand building that you are pleased to display (and avoids the slimy feeling of self-promoting).  

CEO Mastermind group is for Milwaukee-area small business leaders and consultants who want to accelerate their growth in 2022. We meet monthly for lunch, and you get unlimited access to me for coaching and advising. I’m limiting the group to 8. Four places are remaining.

The CEO Global Mastermind is for CEOs and senior leaders who want to surround themselves with people united in the common purpose of being the best they can be, learning from each other, avoiding drift and complacency, and soaring to new heights. We meet monthly via zoom, plus you get unlimited access to me.

Mastery programs include Expert Consulting Mastery, Innovative Thought Leadership, and leadership experiences at Antietam & Gettysburg, Normandy, West Point, and many others.

Bringing on the right consultant or trusted adviser can be expensive. Would you trust your future to the lowest bidder?

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