Disagreement Is Inevitable; Conflict Is Voluntary
Disagreement is a feature of every healthy team. If your organization is making big decisions and everyone always nods in agreement, chances are you’re either surrounded by sycophants or missing key perspectives.
Conflict, on the other hand, is something we choose.
Bombarded by Rockets
I learned this distinction the hard way in Afghanistan. Our unit had been working to stop insurgent rocket attacks that had plagued our base and nearby villages for years.
The area was deep in the mountains on the other side of a raging river. Based on their behavior, I was convinced that people in that area were implacable foes.
I had no idea what to do about the attacks. I felt like I was failing as a leader. It was only a matter of time before a rocket would kill or maim someone.
The conventional playbook called for a large-scale air assault, but that option didn’t sit right with me. An operation like that would likely turn into a costly battle.
Over several evenings of cigar-time reflection and great advice from Lt. Col. Sher Ahmad, my Afghan Army counterpart, we decided to try something unconventional.
Instead of an air assault, we decided to visit them peacefully. Sher Ahmad’s vehicles could cross the bridge that spanned the river, and navigate the roads our vehicle could not.
He returned at the end of the day. When he asked why they were firing rockets, the answer floored me: an earlier U.S.-led raid had humiliated the community. The rockets were retaliation.
Then they showed him a three-walled, roofless school. Sher Ahmad learned that they valued education, and they wanted a proper school for their children.
That moment reframed everything. It reminded us that the path from disagreement to conflict is often bridged by assumptions, which are usually faulty.
When we assume motives instead of exploring goals, we escalate the situation. When we focus on behavior instead of aspirations, we alienate.
He returned to the village a few days later and delivered notebooks and pens to the children. The village council hiked six hours to thank us in person and begin a conversation.
We worked together on building a school and other objectives. The rockets stopped.
We didn’t solve that crisis with military might. We solved it with curiosity and ingenuity.

The Conflict Iceberg
Conflict is like an iceberg. Above the waterline, you see behaviors. The assumptions driving these behaviors are below the waterline, but we perceive them imperfectly due to refraction.
The base of the iceberg represents the goals and aspirations that animate people. The base is the starting point for progress. Begin where you agree and work from there.
In business, it’s no different. When someone on your leadership team challenges a strategy or a frontline supervisor pushes back on a policy, the easy thing is to defend your position and assign negative motives. But conflict is rarely about the behavior you’re seeing. It’s usually about unmet needs, competing goals, or misaligned expectations.
Here’s a practice I use with leaders looking to build unshakeable endurance in volatile industries like defense, biotech, finance, manufacturing, and construction: When conflict brews, don’t double down on assumptions. Zoom out. Ask: “What does success look like for us both?” and “What aspirations are we each trying to fulfill?”
I’ve seen insurgents stop fighting and U.S. paratroopers earn trust in places where trust seemed impossible. I’ve seen businesses and public sector organizations overcome internal disputes and innovate, all because we focused on shared goals rather than presumed behaviors.
Disagreement is inevitable, and frankly, it’s desirable. It sharpens ideas and strengthens strategies. Conflict, though? That’s voluntary. You don’t have to pick up that rope.
Instead, ask better questions. Reframe the discussion to focus on what winning looks like for everyone involved. You’ll be amazed how quickly resistance turns into resolve.
You’re leading through uncertainty. The people around you want to believe the work matters and that they’re part of something enduring. Help them focus on what unites them rather than what divides them. That’s how you create alignment. That’s how you forge trust.
And that’s how you build a business that lasts.



