Tag Archive for: personal

Fallen Hero Honor Ride

What Jerry Taught me about Personal versus Personalized

If you are willing to go into the arena, you never know who you might meet and their impact on your life and business.

Jerry showed me that being personal was so much more than personalizing.

Synthetic connections give you a seductive promise: you can engage with prospects en masse in a seemingly intimate way, generating more business with less effort.

It seems like paradise for a consultant.

Except it’s damaging your credibility and decreasing the impact you can make on the world.

When you get the “Dear # Firstname …” email, how do you feel?

How about the Linkedin connection request, “It’s great to connect with you, and I hope you’re doing well during these interesting times. I’ve had the privilege of working with many business owners and always like to be surrounded by smart people with a winning mindset. I’m curious, # First Name, how has your business been affected with everything going on?”

Blah, blah, blah.

I listened to a podcast interview while cycling on Saturday. College students tend to prefer text over voice calls because they feel in control. They can respond when and how they want and not have to worry about the rough and tumble of personal conversations in which they might say something wrong or miss an important signal.

You do not have to be vulnerable or uncomfortable when everyone is like you. Digging trenches instead of building bridges diminishes our lives and businesses.

If you are willing to go into the arena, you never know who you might meet and their impact on your life and business.

One year ago, I decided to undertake a bicycle ride to visit the graves of the six paratroopers from my unit killed in action in Afghanistan. I hadn’t ridden in twenty years. I was tempted to buy a bike online and save the frustration of salespeople.


Recognizing that I was sure to make a poor choice on my own, I braved the crowds and ventured to Wheel & Sprocket, a local bike store. Jerry met me and asked what I was looking for.

Jerry was genuinely curious. He wanted to know what I wanted to accomplish by riding — exercise, distance, cross-country, acrobatics?

I was reluctant to let him know about the Honor Ride I was planning, but I relented because I figured it would have a bearing on which bicycle would be best. Jerry suggested the TREK Domane SL7. I did some more research and returned a few days later to purchase the bike. I wanted to make sure Jerry was at the store so he would get credit for the sale.

Jerry custom-painted bicycles and offered to paint a legacy bike for the ride. He refused to be paid for it.

His generosity got me thinking a bit bigger. He was helping me achieve a dream — completing the 1700-mile endeavor. What if I could create some lasting value from the Honor Ride to help people achieve their goals?


Jerry’s personal approach, getting to know me and the dreams I wanted to achieve by riding a bicycle, inspired me to launch the Saber Six Foundation, which helps my unit’s veterans and their families to achieve their dreams.

Jerry’s a true artist. He painted the bicycle while reading Jake Tapper’s bestseller, The Outpost, which, in part, is about our unit.

Because Jerry cared so much, he created something beyond our imaginations.

Jerry shows that personal connections — authenticity, emotion, and vulnerability — enrich our lives and create meaningful opportunities and outcomes. You personalize with hashtags, ads, and social media. You need to be in the arena to be personal.

There’s no limit to the amount of good you can do when you care enough to learn about someone’s dreams and ways to help them succeed. That, after all, is what personal connection is all about.

I’m so grateful for your kindness, generosity, and inspiration, Jerry.

P.S. Does anyone know how to get rid of those personalized ads showing me bicycles that I don’t need?