Discover the power of a mission question (and why you need one).

I listened to a podcast interview with Warren Berge, the author of The Book of Beautiful Questions, who suggested creating a mission question.

I’m intrigued by the idea, especially for innovating trailblazers. While a mission statement can focus on what you do today, a mission question expands the horizon for what you do tomorrow. 

Mission Questions That Anticipate Tomorrow’s Needs

In its heyday, Blockbuster’s mission statement was “to be the global leader in rentable home entertainment by providing customers with a wide variety of movies and games, exceptional service, and a convenient, family-friendly experience.”

The statement limited its efforts to rentable movies and games.

Imagine if Blockbuster also had a mission question: How might we best serve the evolving entertainment needs of our customers?

They might not have shut the door on streaming services. A mission question for Kodak might have opened their minds to the possibilities of digital photography.

In a dynamic marketplace like today, you need agility to position yourself to anticipate tomorrow’s needs. A mission question fosters an innovative mindset.

My Mission Question

Here’s my mission question: How might I best help trailblazing CEOs create a decisive competitive advantage so they can make an enduring transformative contribution?

This question inspires me to provide unique perspectives, experiences, content, and visual models to support your business and your aspirations.

I do this in a generalized way with newsletters, blogs, videos, and online programs.

I also support trailblazing leaders like you in a customized way through consulting and events that provide you with the best impact and return on investment.

What’s your mission question?

Strategy Call

Would you be interested in a strategy call about closing the gap between your performance and potential? A strategy call has two main objectives. First, and most importantly, is to deliver value to you. By the time we’re done, you will have gained something of significant value. It might be an idea, some perspective, or an insight into your situation.

Once we’ve had that part of the discussion and you feel that you’ve gotten that value, then we can address if and how I might be able to support you. Does that work for you?

If so, schedule a time that works for you.